- Founder at Widefido.com where he sells Simply Simple Software to consumers.
- Selling to consumers is like selling to crowd
- They don’t know they have a problem
- Or they don’t admit
- They are not looking for a solution
- And they don’t want to pay for it every month (or they don’t want to pay at all)
- Show instead of tell. Show them everything: this is what you’re getting, this is why you need it.
- They can’t see the problem. They don’t value the solution.
- Consumers spend very little money on software (with some exceptions: entertainment, mobile)
- Consumers are wetware. We purchase things because they make us feel good inside. Your product makes me feel better about myself.
- Make them feel comfortable. Can’t surprise them, make them feel safe, secure.
- You can succeed in B2C, but prepare to work harder.
- Avoid free and experimental business models. Stick to freemium, free trials.
- Target an audience that will sell for you. Take advantage of viral loops.
- Sell at the highest possible price (which is low, because they don’t want to pay you)
- Keep costs low, build entertainment into the product, automate everything and be available to handheld them if they need
- Automate everything
- Don’t ignore B2B opportunities (Dropbox, for instance)
Read notes of all the other talks on the Microconf 2014 Hub page.