Skip to content

SALES: +1 (530) 203-6511

Text expander for Windows – PhraseExpander
  • Feature Tour
  • Templates
  • Customers
  • Pricing
  • Get Help
    • Contact
    • Help Center
    • User Manual
  • DOWNLOAD
Text expander for Windows – PhraseExpander
  • Feature Tour
  • Templates
  • Customers
  • Pricing
  • Get Help
    • Contact
    • Help Center
    • User Manual
  • DOWNLOAD

Jordan Sherer – The 5 Most Depressing Consequences of Selling Software to Consumers…and How To Overcome Each Of Them (Microconf 2014)

Guest Speaker: Jordan Sherer (@widefido)

Main Takeaways

  • Founder at Widefido.com where he sells Simply Simple Software to consumers.
  • Selling to consumers is like selling to crowd
    • They don’t know they have a problem
    • Or they don’t admit
    • They are not looking for a solution
    • And they don’t want to pay for it every month (or they don’t want to pay at all)
  • Show instead of tell. Show them everything: this is what you’re getting, this is why you need it.
  • They can’t see the problem. They don’t value the solution.
  • Consumers spend very little money on software (with some exceptions: entertainment, mobile)
  • Consumers are wetware. We purchase things because they make us feel good inside. Your product makes me feel better about myself.
  • Make them feel comfortable. Can’t surprise them, make them feel safe, secure.
  • You can succeed in B2C, but prepare to work harder.
  • Avoid free and experimental business models. Stick to freemium, free trials.
  • Target an audience that will sell for you. Take advantage of viral loops.
  • Sell at the highest possible price (which is low, because they don’t want to pay you)
  • Keep costs low, build entertainment into the product, automate everything and be available to handheld them if they need
  • Automate everything
  • Don’t ignore B2B opportunities (Dropbox, for instance)

Read notes of all the other talks on the Microconf 2014 Hub page.

Benjamin Curtis – Selling to Developers: Mission Impossible? (Microconf 2014)
John Turner – How I built a 6 figure WordPress Plugin Business while working a Day Job (Microconf 2014)

Product

  • Feature Tour
  • Version History
  • What’s new in v.5
  • Download Trial
  • Pricing
  • Compare Editions
  • Customers’ Success Stories

Resources

  • Use in Healthcare
  • Use in Other Industries
  • Free Medical Templates
  • Statnote Pro dot phrases library
  • Free Autocorrects
  • Help Center
  • User Manual

Company

  • About Nagarsoft
  • Contact
  • Privacy and Cookie Policy
  • Terms and Conditions – EULA
  • HIPAA and HI-TECH Compliance

PhraseExpander is a better alternative to TextExpander, Phraseexpress, Breevy, Texter, Instant Text, ShortKeys, AsUType and Activewords.

 

nagarsoft

 

Copyright © 2006-2022 Andrea Nagar. All rights reserved
PhraseExpander® is a registered trademark (4758376) in the U.S. Patent and Trademark Office

 

Made with in Italy

50% Complete

Enter your best email and click the button below to start your free trial

Start Trial with download
We promise to keep your email safe – Andrea Nagar, CEO & Founder

If you already have a license of PhraseExpander, click here to download