Jordan Sherer – The 5 Most Depressing Consequences of Selling Software to Consumers…and How To Overcome Each Of Them (Microconf 2014)

Guest Speaker: Jordan Sherer (@widefido)

Main Takeaways

  • Founder at where he sells Simply Simple Software to consumers.
  • Selling to consumers is like selling to crowd
    • They don’t know they have a problem
    • Or they don’t admit
    • They are not looking for a solution
    • And they don’t want to pay for it every month (or they don’t want to pay at all)
  • Show instead of tell. Show them everything: this is what you’re getting, this is why you need it.
  • They can’t see the problem. They don’t value the solution.
  • Consumers spend very little money on software (with some exceptions: entertainment, mobile)
  • Consumers are wetware. We purchase things because they make us feel good inside. Your product makes me feel better about myself.
  • Make them feel comfortable. Can’t surprise them, make them feel safe, secure.
  • You can succeed in B2C, but prepare to work harder.
  • Avoid free and experimental business models. Stick to freemium, free trials.
  • Target an audience that will sell for you. Take advantage of viral loops.
  • Sell at the highest possible price (which is low, because they don’t want to pay you)
  • Keep costs low, built entertainment into the product, automate everything and be available to hand held them if they need
  • Automate everything
  • Don’t ignore B2B opportunities (Dropbox, for instance)

Read notes of all the other talks in the Microconf 2014 Hub page.

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