Guest Speaker: Andrea Nagar (@nagar)
Main Takeaways
- Started his business building PhraseExpander, a text expansion software for Windows based on his own needs
- Totally focused on the product. Had no idea of who could use it. If he has a need for it, other people will probably need it as well
- Used the old approach. Build the product first and people will come
- Things didn’t work out. Sales were stagnant and things were not going anywhere
- Breakthrough when meeting Eng Tong Tan in Singapore, a very peculiar business consultant
- A completely different take on business. Eng says: “Help people first and solve their problems. Money is a consequence“
- “It’s not how you sell. It’s why they buy”
- Decided to focus on the people you are helping. Understanding the market and the audience.
- Start calling your customers to understand what’s was going on in their life
- What was going on in your life when you decided to look for a solution?
- How difficult is it to get started with our product?
- What specific benefits are you getting from using it?
- Redesign product and marketing copy to resonate with the audience
- Use their language and discover the voice of your customers
- Sales up 10x without paid advertising or focusing on marketing
- Focus on your customers: if you can understand their problems better than anyone else, you’ll experience substantial growth in your business
Read notes of all the other talks on the Microconf 2014 Hub page.
in Italy