Samuel Hulick – UX Basics That Convert Users into Customers (Microconf 2014)

Guest Speaker: Samuel Hulick (@SamuelHulick)

Main Takeaways

  • You are losing customers all the way in the funnel
    Improving the conversion on the top can easily double your revenues
  • Invest in your users’ success
  • Your potential customer becomes awesome when using your product
  • The result is an upgraded version of the person who purchased your software
  • Contrast the version of the person who’s not using the product with the awesome person that is using your product
  • Get very specific on how you are transforming those people
  • Website conversions are the realization of the value that you are providing with your software
  • Make money by making better people

Read notes of all the other talks in the Microconf 2014 Hub page.