Brian Casel – How I Built (and Automated) a Content Marketing Machine For My SaaS (Microconf 2014)

Guest Speaker: Brian Casel (@CasJam)

Main Takeaways

• Brian runs Restaurant engine, a web design solution for restaurants
• Goals
  • Establish trust
  • Keep costs down
  • Avoid using paid channels
  • Build a steady source of traffic
• Systematize, automate and outsource
• The content writing team creates the post (and has a guideline on how to properly format it)
• Option to review it if necessary
• Writers manage editorial calendar (two months in advance)
• How to get ideas for new contents? Look for contents in forums, industry blogs and magazines
• Gather data on the current articles and see what’s most popular
• Keep readers engaged anticipating next email.
• Post is published on Mondays, newsletter is sent on Tuesdays (completely automated)
• Guest post every month on the topic pitched (add a call to action on the byline of the blog post)
• Provide highly relevant contents. Repurposing contest like creating slide decks can help.

https://casjam.com/building-an-automated-content-marketing-machine/

Read notes of all the other talks on the Microconf 2014 Hub page.