Patrick and Hiten do website teardowns at Microconf 2014

Website teardowns by: Patrick McKenzie and Hiten Shah

Main Takeaways from website teardowns

  • Give names to pricing tiers. Make them customer segments – Solo, Small Business, Enterprise, for instance
  • Make it explicit who the intended customer is
  • "Charge more"
  • On the first visit on your website, ask for email instead of credit card. They may not be convinced you’re trustworthy yet
  • If you can get the exact keyword match domain with extension .com, .net, .org that will help to rank on google
  • “Technically true is the best kind of true.”
  • If the underlying platform is WordPress, you can leverage the platform to build trust on your business
  • Make it clear what the product does and who is it for
  • Give names to pricing tiers. Make them customer segments – Solo, Small Business, Enterprise, for instance.
  • Find a way to incorporate audiences into your headline
  • Focus on what the pain is in the headline
  • Read the headline out loud. If it doesn’t sound very well, you need to rewrite it
  • Think about making the landing page the home page if they convert well. Then adjust it adding or removing contents as needed
  • Make it easier for your customer to use your product

More detailed information about the website teardowns are available here and here

Read notes of all the other talks in the Microconf 2014 Hub page.