Main Takeaways from website teardowns
- Give names to pricing tiers. Make them customer segments – Solo, Small Business, Enterprise, for instance
- Make it explicit who the intended customer is
- “Charge more”
- On the first visit on your website, ask for email instead of credit card. They may not be convinced you’re trustworthy yet
- If you can get the exact keyword match domain with extension .com, .net, .org that will help to rank on google
- “Technically true is the best kind of true.”
- If the underlying platform is WordPress, you can leverage the platform to build trust on your business
- Make it clear what the product does and who is it for
- Give names to pricing tiers. Make them customer segments – Solo, Small Business, Enterprise, for instance.
- Find a way to incorporate audiences into your headline
- Focus on what the pain is in the headline
- Read the headline out loud. If it doesn’t sound very well, you need to rewrite it
- Think about making the landing page the home page if they convert well. Then adjust it adding or removing contents as needed
- Make it easier for your customer to use your product
Read notes of all the other talks on the Microconf 2014 Hub page.