Nathan Barry – 3 Habits for Building (and Growing) a Product Empire (Microconf 2014)

Speaker: Nathan Barry (@nathanbarry)

Nathan Barry is passionate about design, writing and teaching. In his talk he reveals how he built an audience that allowed him to grow $200K+/year in revenue.

How to get started

  • If you want to get good at something you need to practice continually.
  • Started with a few apps that made him less thatn $1,000. That’s were learning happens
  • He build 14 products but took a while before starting to make meaningful money
  • People think of you as an instant success. That’s because they didn’t see all the products that failed
  • Start small and grow

How to get customers to know (and care) about your product

  • Teaching is a great way to drag people to you
  • Mentioned Chris Coyier of CSS-Tricks who build his audience by teaching
  • Don’t just work on your thing. Tell other people about it and teach everything you know
  • Chefs share their expertise. By putting things out they will get more people. They aren’t worried that someone is going to take their recipes, open a restaurant across the street and put them out of business.
    Instead, they’re going to have more fans, more business
  • You don’t teach because you are an expert.
    You become an expert by teaching
  • You need to make a bit of progress every day in the product in a consistent way
  • Focus on a small audience and create products that are related to one another so that you can sell the same audience more than once
  • Target an audience you are part of and it’s easier to teach there

Read notes of all the other talks in the Microconf 2014 Hub page.